If you can’t measure it, you can’t improve it. Web analytics let you gather data in numerical forms. Nothing is easier to compare than numbers. You may argue that numbers do not necessarily tell the entire story. Yes, but they certainly tell you where to look at to get the whole picture.
Data is the new oil and analytics is the mechanism to turn the oil into fuel.
Well, in the era of 4.5 Billion smart phones and 60% of the world’s population connected to the internet, there’s no dearth of data. Actually, there’s too much of it.
The universe of digital analytics is massive and can seem as complex as the cosmic universe. With such big, complicated subjects, we can get lost in the vast wilderness or become trapped in a silo. We can wander aimlessly, or feel a false sense of either accomplishment or frustration. Consequently, we lose sight of where we are, how we are doing and which direction is true north. – Avinash Kaushik.
It’s quite easy to get lost. Analytics is not only seeing What is happening within your website but also to find the WHY. We can help you get started and get the insights from your data that may shape your future business decisions.