Inbound Lead Generation

Inbound Marketing is a systematic process of attracting strangers to visit your website/app, then converting the visitors into leads, then converting the leads into customers and finally delighting the customers to become your promoters.

How can your business leverage inbound marketing? Let’s talk.

Inbound Marketing is a systematic process of attracting strangers to visit your website/app, then converting the visitors into leads, then converting the leads into customers and finally delighting the customers to become your promoters.
How can your business leverage inbound marketing? Let’s talk.

In the last few decades with growing numbers of smartphone and internet connectivity, there’s been quite a change in the buying behaviours of customers. With endless options and the easy availability of information have transformed buyers into smart buyers. Today a purchase decision (especially online) happen through multiple touch-points. For example, someone keen on buying a digital camera would first prefer to understand different types of digital cameras available as per her requirements. Then she would probably ask for help in social media or would look for reviews on Amazon/eBay/Flipkart for reviews. Next step could be asking a question at portals like Quora or mouthshut.com. Once she’s sure about her requirement, product options and be sure about quality etc, she might now look for the best price.

All the stages the potential buyer has gone through are called a ‘Buyers Journey’ and each step plays a vital role in her purchasing decisions. Finally, the purchase happens or gets postponed depending upon how her experience has been in each of the steps.

Now hypothetically, you being a digital camera seller, you could leverage each step of the buyer’s journey to make it a sell from your store rather than your competitors. That’s inbound marketing.

In short, Inbound Marketing is a systematic process of attracting strangers to visit your website/app, then converting the visitors into leads, then converting the leads into customers and finally delighting the customers to become your promoters.

What we do?

Local fame
Press-releases and links at all local directories and forums
On-page SEO
Optimization of HTML code and page content
Conversion Optimization
Increasing conversion of the percentage of visitors into customers
Competitive research
Find the strengths and weaknesses of current and potential competitors
Content marketing
Create content that attract attention
Link Building
Let search engines know about your website

Testimonials

Let's discuss your project

Request free consultation